JomJual vs Lazada
An honest comparison for Malaysian sellers — including where Lazada is the better fit.
Choose JomJual if
Choose JomJual if you want your own branded store at yourstore.jomjual.my — where you own the customer, the data, and the margin, native FPX and e-wallet checkout is built in, and you start free at a flat 2% on a sale.
Choose Lazada if
Choose Lazada if you mainly want its huge built-in buyer traffic, LazMall trust badge, and integrated logistics — and you're fine trading margin and customer ownership for that reach.
| Feature | JomJual | Lazada |
|---|---|---|
| Own branded storefront & domain | Yes | No |
| Own the customer data & list | Yes | No |
| Built-in marketplace traffic | No | Yes |
| Re-market to past buyers directly | Yes | No |
| Fees on a sale | Flat 2% | Up to ~22.5% + 8% SST |
| Listed next to direct competitors | No | Yes |
| Native FPX & e-wallet checkout | Yes | Lazada-run |
| Monthly fee | Free | Free |
In short
Lazada gives you instant access to a top-2 Malaysian marketplace and millions of ready buyers — but you are renting that audience. Your shop lives inside lazada.com.my under Lazada's rules, the buyer belongs to Lazada, and the category "All-In-One" commission runs up to ~22.5% of item price plus 8% SST — with rates that rose in Nov 2025 and again in May 2026. JomJual is the opposite model: your own subdomain or custom domain, your customer list and order data, native FPX, DuitNow, Touch 'n Go, GrabPay and Boost checkout, and a flat 2% on a successful order with no monthly fee. For most sellers the smart play is not "or" — it is both: Lazada for discovery and campaign spikes, your own JomJual store to keep the margin and the relationship.
What would you pay?
Drag to your monthly sales and compare the platform cost.
JomJual
RM 100/mo
flat 2%, no monthly fee
Lazada
RM 750/mo
est. 15%
About RM 650/month (RM 7,800/year) you’d keep with JomJual at this volume.
Estimate of Lazada's per-sale take — category 'All-In-One' commission varies widely (roughly 12.5% up to ~22.5%) plus 8% SST on the commission. Excludes the 4.86% PayLater fee, seller-funded promotions, and the 0% first-120-days new-seller rate. Gateway fees may apply to both. Estimate only — your actual costs vary.
Who owns the customer?
JomJual
You do. Every order comes with the buyer's contact and full history, so you can bring them back with vouchers, reviews, and WhatsApp. They are your customer and your data — not a platform's.
Lazada
Lazada owns the buyer relationship, the contact data, and the remarketing. Lazada runs a unified checkout, collects the buyer's money, and pays you out after fees. You generally cannot take buyers off-platform or freely re-market to them.
What do you actually pay?
JomJual
A flat 2% on a successful order — withheld only when you actually sell. No monthly fee, no listing fee, and native FPX, DuitNow, Touch 'n Go, GrabPay, Boost, card, and COD checkout are included. If you don't sell, you don't pay.
Lazada
No monthly fee, but a category-based 'All-In-One' commission up to ~22.5% of item price plus 8% SST on the commission, charged on delivered orders. Lazada PayLater orders add a 4.86% (SST-incl) payment fee. New sellers get 0% commission for their first 120 days; rates rose in Nov 2025 and May 2026.
Where do customers come from?
JomJual
You drive the traffic — from social, WhatsApp, ads, and repeat buyers. A store does not bring its own crowd; that is the honest trade-off for owning the relationship and the margin.
Lazada
This is Lazada's biggest advantage: massive built-in buyer traffic, a top-2 marketplace brand, the LazMall trust badge, and big campaign events like 11.11 and 12.12 that drive concentrated demand spikes. The discovery is real and valuable.
Can I use both?
JomJual
Yes — and most growing sellers should. Use Lazada for reach and campaign days, and your own JomJual store to keep margin, branding, customer data, and repeat buyers under your own domain.
Lazada
Lazada does not stop you having your own store. Running both is common: the marketplace for discovery, your own store to own the customer and protect the margin the commission eats into.
Choose Lazada if…
- You want instant access to large existing buyer traffic and don't yet have your own audience to drive.
- You want the LazMall trust badge plus integrated Lazada logistics, warehousing, and last-mile.
- You sell in a category where marketplace discovery — not brand-building — drives most of your sales.
- You want to ride big campaign spikes (11.11, 12.12, payday sales) and platform-funded free shipping.
Choose JomJual if…
- You want to own your customers and re-market to them directly, not rent a platform's audience.
- You are tired of competing on price next to direct competitors on shared search pages.
- You want a flat, predictable 2% instead of a category commission up to ~22.5% plus SST that keeps rising.
- You want your own branded domain with native FPX and e-wallet checkout, for free.
How to switch to JomJual
Keep Lazada for discovery and add a JomJual store to own the customer — most growing sellers run both. Setup takes about 5 minutes, no code.
- 1Sign up free and create your branded store on your own subdomain (yourstore.jomjual.my) or custom domain.
- 2Re-list your best products with photos, variants, prices, and inventory.
- 3Turn on native FPX, DuitNow QR, Touch 'n Go, GrabPay, Boost, cards, and COD, plus EasyParcel shipping with auto AWB labels.
- 4Add your store link to your packaging inserts, WhatsApp, and social bios.
- 5Invite repeat Lazada buyers to order direct next time — now they are your customer, with full order history and no marketplace commission.
JomJual is a new, founder-led Malaysian platform. We’re early — so instead of inflated numbers, here’s what’s real: a genuinely free-to-start store, native Malaysian payments and EasyParcel shipping built in, and a small team that replies fast at hello@jomjual.my. Be one of our first stores and lock in free.
See it for yourself
Free to start, no credit card, no monthly fees. You only pay a flat 2% when you make a sale.
Questions & answers
Should I leave Lazada for JomJual?
Not necessarily. Many sellers keep Lazada for its built-in traffic and campaign days, and add a JomJual store to own the customer relationship and protect their margin. You can run both — marketplace for reach, your own store for the relationship.
How much cheaper is JomJual than Lazada?
JomJual charges a flat 2% on a successful order with no monthly fee. Lazada's 'All-In-One' commission is category-based — up to ~22.5% of item price plus 8% SST, with an extra 4.86% fee on PayLater orders. So the per-sale cost is usually much higher on Lazada, though new sellers get 0% commission for their first 120 days.
Do my customers still get FPX, DuitNow, and Touch 'n Go on JomJual?
Yes. JomJual has native Malaysian checkout built in — FPX online banking (14 banks), DuitNow QR, Touch 'n Go, GrabPay, Boost, cards, and cash on delivery — via Curlec/Razorpay, with each payment tracked against its order automatically. Unlike on Lazada, the checkout and payment data are yours.
Can I move my Lazada customers to my own store?
You can invite buyers to your store link through your packaging inserts, WhatsApp, and social. Once they order on JomJual, they are your customer with full order history — something the Lazada marketplace does not let you keep.