Your first store: from setup to launch

Use this checklist to turn a new account into a store customers can browse and buy from.

Step by step

1. Complete store setup with a store name and an available URL. Choose a homepage template or start without one. You can add your first product during setup or later.
2. Open Settings → General. Check your store name, description, logo, contact email and pickup address.
3. In Products, add product photos, prices and stock details. Publish the products you want customers to see.
4. For physical products, configure Shipping. Add a delivery tier and review its zones and linked couriers, or choose self-managed delivery.
5. Use Homepage to arrange sections and Appearance to choose a theme. Save both changes.
6. Open View Storefront on desktop and phone. Check a product, add it to the cart and review checkout before sharing your store.

Before you finish

Check that maintenance mode is off when you are ready to sell. Add bank details through Finance before requesting a withdrawal. A draft product or hidden homepage block will not appear to customers.